Kaisersesch, July 01, 2024 - The CLASSEN Group is pleased to announce the completion of its new, modern showroom in Kaisersesch. With over 700 square meters, the renovated space offers an innovative and inspiring environment for customers, partners and employees.
The new showroom is not just a presentation area, but a dynamic platform for creative collaboration. Instead of a single large area, the space has been divided into different segments that can be flexibly changed and exchanged using a modular system. This makes it possible to keep the showroom constantly up to date and respond to the needs of visitors.
The most important innovation: the "Interactive Corner"
A particular highlight is the "Interactive Corner", an area specially designed for collaborating with customers on new collections. This interactive workspace serves as an interface between customers, sales, marketing and product management. Not only are the appropriate decors for new collections determined here, but the corresponding marketing concepts are also developed in the form of displays. In addition, a digital application offers the possibility of a virtual production tour through all of the company's locations, giving visitors a comprehensive insight into the CLASSEN Group's manufacturing processes.
Sustainability and creative design
The showroom features many green and plant elements that emphasize the sustainability of the company and the floor coverings on display. Unusual installations such as graffiti walls provide additional visual variety and playfully reflect the company's values.
Product scenarios and meeting rooms
Three mock-up booths show the products directly in application scenarios. For example, the new herringbone flooring from CLASSEN adorns a cozy reading corner. New meeting rooms also create space for exchange and offer an ideal environment for meetings and creative processes.
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