{"id":2964,"date":"2023-09-15T23:40:17","date_gmt":"2023-09-15T21:40:17","guid":{"rendered":"https:\/\/classengroup.com\/?p=2964"},"modified":"2023-09-19T23:46:40","modified_gmt":"2023-09-19T21:46:40","slug":"shaw-industries-und-classen-bilden-eine-strategische-partnerschaft-um-den-fussbodenmarkt-zu-revolutionieren","status":"publish","type":"post","link":"https:\/\/classengroup.com\/en\/shaw-industries-und-classen-bilden-eine-strategische-partnerschaft-um-den-fussbodenmarkt-zu-revolutionieren\/","title":{"rendered":"Shaw Industries and Classen Form a Strategic Partnership to Elevate the Flooring Market"},"content":{"rendered":"<h4 class=\"wp-block-heading\"><strong>Partnership expands Shaw\u2019s innovative hard surface flooring offerings and gives Classen a significant expansion into the North American flooring market<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dalton, Ga. -- September 15, 2023<\/strong> \u2013 Shaw Industries Group, Inc. (Shaw) announces a strategic partnership with the Classen Group, an innovative hard surface flooring manufacturer based in Germany that offers PVC-free solutions for commercial and residential environments. Through this partnership, Shaw will become the sole distributor of the company\u2019s new commercial flooring products in North America.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWith a longstanding commitment and proven track record of innovation and sustainably minded design, Shaw\u2019s and Classen\u2019s shared values and dedication to differentiated design and superior service make this an ideal partnership,\u201d notes Tim Baucom, president and CEO at Shaw. \u201cTogether we can bring transformational products to market and meet our customers\u2019 diverse flooring needs.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Classen\u2019s portfolio of pioneering products stands to meet the growing demand for differentiated hard surface flooring in North America. The partnership with Shaw gives Classen a significant expansion in the region. The two share a commitment to Cradle to Cradle\u00ae-inspired, distinctive product design with a focus on health &amp; wellbeing, climate protection, product circularity, water and soil stewardship and social fairness.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThis represents an opportunity for Classen and Shaw to partner at a key time in our companies\u2019 respective design, innovation and sustainability journeys,\u201d said Dr. Moritz Menier, CEO from Classen Americas Inc. \u201cTogether we will leverage deep market insights to develop new flooring alternatives in partnership.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About Shaw Industries<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shaw Industries Group, Inc. supplies carpet, resilient, hardwood, tile and stone, synthetic turf, and other specialty products to residential and commercial markets worldwide. The company meets its diverse customer needs through an expansive portfolio of brands, including:&nbsp;<a href=\"https:\/\/andersontuftex.com\/\">Anderson Tuftex<\/a>, <a href=\"https:\/\/coretecfloors.com\/de-de\">COREtec<\/a>, <a href=\"https:\/\/www.patcraft.com\/\">Patcraft<\/a>, <a href=\"https:\/\/philadelphiacommercial.com\/\">Philadelphia Commercial<\/a>, <a href=\"https:\/\/www.shawcontract.com\/en-us\">Shaw Contract<\/a>, <a href=\"https:\/\/shawfloors.com\/\">Shaw Floors<\/a>, <a href=\"https:\/\/www.shawsportsturf.com\/\">Shaw Sports Turf<\/a>, <a href=\"https:\/\/www.shawgrass.com\/\">Shawgrass<\/a>,<a href=\"https:\/\/www.southwestgreens.com\/\"> Southwest Greens<\/a>, <a href=\"https:\/\/watershedgeo.com\/\">Watershed Geo<\/a> and more.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Headquartered in Dalton, Ga., Shaw is a wholly owned subsidiary of Berkshire Hathaway, Inc. with more than $7 billion in annual revenue and approximately 20,000 associates worldwide. Visit <a href=\"https:\/\/shawinc.com\/\" target=\"_self\">www.shawinc.com<\/a> for more information.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Shaw Industries Group, Inc. (Shaw) announces a strategic partnership with the Classen Group, an innovative hard surface flooring manufacturer based in Germany that offers PVC-free solutions for commercial and residential environments. Through this partnership, Shaw will become the sole distributor of the company\u2019s new commercial flooring products in North America.<\/p>","protected":false},"author":1,"featured_media":2965,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-2964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shaw Industries und Classen bilden eine strategische Partnerschaft, um den Fu\u00dfbodenmarkt zu revolutionieren - CLASSEN Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/classengroup.com\/en\/shaw-industries-und-classen-bilden-eine-strategische-partnerschaft-um-den-fussbodenmarkt-zu-revolutionieren\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shaw Industries und Classen bilden eine strategische Partnerschaft, um den Fu\u00dfbodenmarkt zu revolutionieren - CLASSEN Group\" \/>\n<meta property=\"og:description\" content=\"Die Shaw Industries Group, Inc. (Shaw) gibt eine strategische Partnerschaft mit der Classen-Gruppe bekannt, einem innovativen Hersteller von Hartbodenbel\u00e4gen mit Sitz in Deutschland, der PVC-freie L\u00f6sungen f\u00fcr gewerbliche und private Bereiche anbietet. 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