{"id":2519,"date":"2023-04-25T13:28:12","date_gmt":"2023-04-25T13:28:12","guid":{"rendered":"https:\/\/classengroup.com\/?p=2519"},"modified":"2023-04-25T13:28:14","modified_gmt":"2023-04-25T13:28:14","slug":"rethinking-sustainability-classen-inspires-with-product-premieres-at-bau","status":"publish","type":"post","link":"https:\/\/classengroup.com\/fr\/nachhaltigkeit-neu-denken-classen-begeistert-mit-produktpremieren-auf-der-bau\/","title":{"rendered":"Rethinking sustainability: CLASSEN inspires with product premieres at BAU"},"content":{"rendered":"<p><strong>Munich, April 25, 2023. The CLASSEN Group brought innovative design, sustainable flooring and product innovations to BAU 2023. As one of the world's leading manufacturers of laminate flooring and PVC-free wall and floor coverings, the family-owned company and its products play a leading role in circular economy and sustainability for the entire industry. This was also reflected in the booth concept.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/events.classengroup.com\/wp-content\/uploads\/2023\/04\/bau-messe_23-7406427-small-1024x682.jpg\" alt=\"\" class=\"wp-image-706\"\/><\/figure>\n\n\n\n<p class=\"translation-block\">The floor covering of the trade show booth was made of the company's own material CERAMIN\u24c7. This makes it not only robust but also completely recyclable. Unlike conventional trade fair flooring, the CERAMIN\u24c7 floor is not subsequently disposed of in the waste incineration plant or landfill, but is 100 percent processed into new flooring at the CLASSEN Group's plant. The exhibition stand itself will be set up in the showroom of the headquarters in Kaisersesch after BAU. Also in the sign of the lastingness the family enterprise did without catalogs. Instead, the trade fair stand worked exclusively with QR codes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/events.classengroup.com\/wp-content\/uploads\/2023\/04\/bau-messe_23-7405202-small-1024x683.jpg\" alt=\"\" class=\"wp-image-708\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Unprecedented flooring<\/strong><\/h2>\n\n\n\n<p class=\"translation-block\">Mit <a href=\"\/fr\/\u00ab\/\" target=\"\u00ab\">Manor<sup>\u00ae<\/sup><\/a> stellte der Bodenbelagshersteller die Technologief\u00fchrerschaft auf der BAU unter Beweis: Im Unterschied zu herk\u00f6mmlichen Fischgr\u00e4t-Designs kommt die erste Fischgr\u00e4t-Kollektion von CLASSEN ohne linke und rechte Dielen aus. Dadurch entf\u00e4llt die doppelte Lagerhaltung beim Handel und erm\u00f6glicht komfortables und schnelles Verlegen ohne Verwechslungsgefahr. Das innovative Produkt stie\u00df bei den Besuchern der Messe auf besonders gro\u00dfes Interesse und \u00fcberzeugt dank leichter Handhabung.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/events.classengroup.com\/wp-content\/uploads\/2023\/04\/bau-messe_23-7406543-small-1024x683.jpg\" alt=\"\" class=\"wp-image-709\"\/><\/figure>\n\n\n\n<p>CLASSEN a men\u00e9 avec <a href=\"https:\/\/events.classengroup.com\/2023\/03\/21\/wir-stellen-vor-uberwood\/\">Uberwood<sup>\u00ae<\/sup><\/a> a lanc\u00e9 au salon une toute nouvelle cat\u00e9gorie de rev\u00eatements de sol qui se situe, en termes de prix et de qualit\u00e9, entre les sols stratifi\u00e9s et les sols en vinyle, mais qui peut n\u00e9anmoins se targuer d'une surface robuste et r\u00e9sistante aux rayures. En outre, le sol dispose en option d'une isolation phonique int\u00e9gr\u00e9e et r\u00e9siste \u00e0 l'eau jusqu'\u00e0 une semaine. Inspir\u00e9 par des bois locaux tri\u00e9s \u00e0 la main, le produit imite les veines et les fissures caract\u00e9ristiques de la nature. Cela conf\u00e8re aux planches une authenticit\u00e9 que seuls les sols en bois v\u00e9ritable pouvaient atteindre jusqu'\u00e0 pr\u00e9sent.<\/p>\n\n\n\n<p class=\"translation-block\">The new Nuva collection was also able to inspire. The further development of the proven CERAMIN\u00ae products is characterized by a milled bevel in the wear layer and a variety of XL formats. The in-house digital printing process makes a wide range of decors possible. The product range is based on the company's own material and, like all CERAMIN\u00ae products, is guaranteed PVC-free, sustainable and 100 percent recyclable.<\/p>\n\n\n\n<p class=\"translation-block\">CERAMIN\u00ae Flex also celebrated its premiere at BAU. The dryback alternative from CLASSEN is particularly attractive for the contract sector and is characterized by the healthy living material. The product will be available from the fourth quarter of 2023. At its booth, the company also presented new decors for <a href=\"https:\/\/ceramin.de\/ceramin-tiles\/\" target=\"_self\">CERAMIN\u00ae Tiles<\/a> - the sustainable alternative to ceramic and stone tiles already established in the market. The tiles are ideal for wet rooms and weigh up to 60 percent less than conventional ceramic tiles. This makes the product particularly attractive for DIY enthusiasts and craftsmen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Attention to detail and innovation at your fingertips<\/strong><\/h2>\n\n\n\n<p class=\"translation-block\">The new products, above all Manor\u00ae and CERAMIN\u00ae Flex, which were presented to the public for the first time, were able to shine at the trade show. The detailed and lifelike designs of the CLASSEN products invite visitors to touch them. BAU was perfectly suited to vividly present the high-quality floor coverings to visitors from all over the world The CLASSEN Group considers the trade fair a complete success and has firmly scheduled the next BAU to inspire the industry with sustainable product innovations there as well.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/events.classengroup.com\/wp-content\/uploads\/2023\/04\/bau-messe_23-7406469-small-1024x683.jpg\" alt=\"\" class=\"wp-image-710\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Our material CERAMIN<\/strong><sup>\u00ae<\/sup><\/h2>\n\n\n\n<p class=\"translation-block\">CERAMIN\u00ae consists mainly of natural mineral filler and polypropylene (PP). In turn, more than 65 percent of the plastic content is made up of recycled materials. This makes the floor and wall coverings healthy for the home, 100 percent recyclable and a sustainable alternative to PVC flooring, ceramic tiles and natural stone. Thanks to their robustness (usage class 34 \/ AC6), CERAMIN\u00ae floors are suitable not only for commercial and residential applications, but also for commercial areas with high usage intensity. Also because they are resistant to moisture and very easy to clean.<\/p>\n\n\n\n<p><a href=\"https:\/\/cloud.classen.de\/main.html?download&amp;weblink=f5c8b6bc720576e80b5e9ed9d5195a44&amp;realfilename=classen_bau-2023_bild-pressematerial.zip\">You can download suitable image material here.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>The CLASSEN Group brought innovative design, sustainable flooring and product innovations to BAU 2023. As one of the world's leading manufacturers of laminate flooring and PVC-free wall and floor coverings, the family-owned company and its products play a leading role in circular economy and sustainability for the entire industry. This was also reflected in the booth concept.<\/p>","protected":false},"author":1,"featured_media":2520,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CLASSEN begeistert mit Produktpremieren auf der BAU<\/title>\n<meta name=\"description\" content=\"Die CLASSEN Gruppe brachte innovatives Design, nachhaltige Bodenbel\u00e4ge und Produktinnovationen auf die BAU 2023.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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