{"id":5654,"date":"2026-01-06T14:50:51","date_gmt":"2026-01-06T12:50:51","guid":{"rendered":"https:\/\/classengroup.com\/?p=5654"},"modified":"2026-01-06T14:50:53","modified_gmt":"2026-01-06T12:50:53","slug":"classen-gruppe-gruendet-classen-online-gmbh-und-buendelt-e-commerce-aktivitaeten","status":"publish","type":"post","link":"https:\/\/classengroup.com\/it\/classen-gruppe-gruendet-classen-online-gmbh-und-buendelt-e-commerce-aktivitaeten\/","title":{"rendered":"Il gruppo CLASSEN fonda CLASSEN Online GmbH e raggruppa le attivit\u00e0 di e-commerce"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong><strong><strong><strong>Kaisersesch, 5 novembre 2025 \u2013 Il gruppo CLASSEN ha fondato la CLASSEN Online GmbH. Con la nuova affiliata, l'azienda concentra le proprie attivit\u00e0 nel settore dell'e-commerce e dei canali di distribuzione digitali.<\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CLASSEN Online GmbH assumer\u00e0 in futuro la gestione strategica e l'ulteriore sviluppo dell'attivit\u00e0 online. Ci\u00f2 comprende, tra l'altro, la gestione dei siti web aziendali, il supporto alle attivit\u00e0 dei clienti nella vendita online e l'espansione dell'attivit\u00e0 di marketplace, ad esempio tramite Amazon e altre piattaforme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cCon CLASSEN Online GmbH creiamo un'unit\u00e0 organizzativa che riunisce i temi rilevanti relativi alla strategia online, alla gestione digitale del marchio e ai contenuti\u201d, afferma la direzione del gruppo CLASSEN.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nueva p\u00e1gina web en classen.de con tienda de muestras y asesor digital de productos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Parallelamente alla fondazione, il gruppo CLASSEN ha pubblicato il suo nuovo sito web. All'indirizzo classen.de \u00e8 ora disponibile una piattaforma rinnovata, che include un negozio campione e un consulente di prodotto basato sull'intelligenza artificiale.<br>Il chatbot integrato aiuta gli utenti nella scelta del pavimento pi\u00f9 adatto e risponde a domande relative ai pavimenti, all'arredamento degli interni e alla manutenzione. Il servizio \u00e8 disponibile 24 ore su 24.<br>Ulteriori informazioni:&nbsp;<strong>classen.de\/produktberater<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Creazione del reparto e-commerce<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nel corso della fondazione \u00e8 stato inoltre creato un reparto dedicato all'e-commerce. Esso funge da centro di competenza all'interno della CLASSEN Online GmbH e riunisce tematiche quali contenuti, presentazione dei prodotti, marketing online e strategie di distribuzione digitale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About CLASSEN<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In qualit\u00e0 di produttore leader in Germania di rivestimenti per pareti e pavimenti, l'azienda a conduzione familiare \u00e8 sinonimo di leadership tecnologica e sostenibilit\u00e0. All'insegna del motto \"Pavimenti per un domani migliore\", i circa 2.000 dipendenti del Gruppo CLASSEN si impegnano per un futuro sostenibile in tutte le aree della catena del valore. Con grande passione e competenza, raggiungono risultati eccezionali: dalla conservazione delle risorse attraverso il lungo ciclo di vita al riciclo completo di rivestimenti e pavimenti salubri.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CLASSEN evita deliberatamente l'uso di cloro, PVC e plastificanti per i suoi rivestimenti e pavimenti healthy living. Con numerosi brevetti, disponibili per l'intero settore, l'azienda non solo sottolinea la propria indipendenza, ma anche il suo costante impegno per la nostra vita. Con CERAMIN\u00ae, CLASSEN ha sviluppato un materiale costituito in gran parte da riciclati di plastica e riciclabile al 100%. In questo modo, CLASSEN sta dando un contributo esemplare all'economia circolare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fondata nel 1962 dal dottor Hans-J\u00fcrgen Hannig, l'azienda di famiglia \u00e8 attualmente gestita da tre generazioni, compreso il fondatore stesso, nella direzione operativa.<\/p>","protected":false},"excerpt":{"rendered":"<p>CLASSEN Online GmbH si occuper\u00e0 in futuro dello sviluppo strategico dell'attivit\u00e0 online. Ci\u00f2 comprende la gestione dei siti web aziendali, il supporto alle attivit\u00e0 di vendita digitale e l'espansione dell'attivit\u00e0 di marketplace, tra l'altro tramite Amazon. Con CLASSEN Online GmbH, temi centrali come la strategia online, la gestione digitale del marchio e i contenuti vengono raggruppati in un'unit\u00e0 organizzativa indipendente.<\/p>","protected":false},"author":11,"featured_media":5655,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-5654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>48 Stunden, drei Teams, ein Ziel: Innovation jenseits der Komfortzone<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/classengroup.com\/it\/classen-gruppe-gruendet-classen-online-gmbh-und-buendelt-e-commerce-aktivitaeten\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"48 Stunden, drei Teams, ein Ziel: Innovation jenseits der Komfortzone\" \/>\n<meta property=\"og:description\" content=\"Die CLASSEN Online GmbH \u00fcbernimmt k\u00fcnftig die strategische Weiterentwicklung des Onlinegesch\u00e4fts. Dazu geh\u00f6ren die Betreuung der Unternehmenswebsites, die Unterst\u00fctzung digitaler Vertriebsaktivit\u00e4ten sowie der Ausbau des Marktplatzgesch\u00e4fts, unter anderem \u00fcber Amazon. Mit der CLASSEN Online GmbH werden zentrale Themen wie Online-Strategie, digitale Markenf\u00fchrung und Content in einer eigenst\u00e4ndigen Organisationseinheit geb\u00fcndelt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/classengroup.com\/it\/classen-gruppe-gruendet-classen-online-gmbh-und-buendelt-e-commerce-aktivitaeten\/\" \/>\n<meta property=\"og:site_name\" content=\"CLASSEN Group\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-06T12:50:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-06T12:50:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/classengroup.com\/wp-content\/uploads\/2026\/01\/260106_classen-website_desktop-mockup-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Clarissa Junk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Clarissa Junk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/classengroup.com\\\/classen-gruppe-gruendet-classen-online-gmbh-und-buendelt-e-commerce-aktivitaeten\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/classengroup.com\\\/classen-gruppe-gruendet-classen-online-gmbh-und-buendelt-e-commerce-aktivitaeten\\\/\"},\"author\":{\"name\":\"Clarissa Junk\",\"@id\":\"https:\\\/\\\/classengroup.com\\\/#\\\/schema\\\/person\\\/5196fbe270745c88bb6e671d6dac968d\"},\"headline\":\"CLASSEN-Gruppe gr\u00fcndet CLASSEN Online GmbH und b\u00fcndelt 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