{"id":2519,"date":"2023-04-25T13:28:12","date_gmt":"2023-04-25T13:28:12","guid":{"rendered":"https:\/\/classengroup.com\/?p=2519"},"modified":"2023-04-25T13:28:14","modified_gmt":"2023-04-25T13:28:14","slug":"rethinking-sustainability-classen-inspires-with-product-premieres-at-bau","status":"publish","type":"post","link":"https:\/\/classengroup.com\/tr\/nachhaltigkeit-neu-denken-classen-begeistert-mit-produktpremieren-auf-der-bau\/","title":{"rendered":"Rethinking sustainability: CLASSEN inspires with product premieres at BAU"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Munich, April 25, 2023. The CLASSEN Group brought innovative design, sustainable flooring and product innovations to BAU 2023. As one of the world's leading manufacturers of laminate flooring and PVC-free wall and floor coverings, the family-owned company and its products play a leading role in circular economy and sustainability for the entire industry. This was also reflected in the booth concept.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/events.classengroup.com\/wp-content\/uploads\/2023\/04\/bau-messe_23-7406427-small-1024x682.jpg\" alt=\"\" class=\"wp-image-706\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Der Bodenbelag des Messestandes wurde aus dem hauseigenen Werkstoff CERAMIN<sup>\u24c7<\/sup> gefertigt. Dadurch ist er nicht nur robust, sondern auch komplett recyclingf\u00e4hig. Im Gegensatz zu \u00fcblichen Messeb\u00f6den wird der CERAMIN<sup>\u24c7<\/sup> Boden anschlie\u00dfend nicht in der M\u00fcllverbrennungsanlage oder -deponie entsorgt, sondern zu 100 Prozent im Werk der CLASSEN Gruppe zu neuem Bodenbelag verarbeitet. Der Messestand selbst wird nach der BAU im Showroom des Hauptsitzes in Kaisersesch aufgebaut. Ebenfalls im Zeichen der Nachhaltigkeit verzichtete das Familienunternehmen auf Kataloge. Stattdessen wurde auf dem Messestand ausschlie\u00dflich mit QR-Codes gearbeitet.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/events.classengroup.com\/wp-content\/uploads\/2023\/04\/bau-messe_23-7405202-small-1024x683.jpg\" alt=\"\" class=\"wp-image-708\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Unprecedented flooring<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Mit <a href=\"\/\/produkte.classengroup.com\/category\/manor\/\u201d\" target=\"\u201c_self\u201d\">Manor<sup>\u00ae<\/sup><\/a> stellte der Bodenbelagshersteller die Technologief\u00fchrerschaft auf der BAU unter Beweis: Im Unterschied zu herk\u00f6mmlichen Fischgr\u00e4t-Designs kommt die erste Fischgr\u00e4t-Kollektion von CLASSEN ohne linke und rechte Dielen aus. Dadurch entf\u00e4llt die doppelte Lagerhaltung beim Handel und erm\u00f6glicht komfortables und schnelles Verlegen ohne Verwechslungsgefahr. Das innovative Produkt stie\u00df bei den Besuchern der Messe auf besonders gro\u00dfes Interesse und \u00fcberzeugt dank leichter Handhabung.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/events.classengroup.com\/wp-content\/uploads\/2023\/04\/bau-messe_23-7406543-small-1024x683.jpg\" alt=\"\" class=\"wp-image-709\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">CLASSEN ile liderlik <a href=\"https:\/\/events.classengroup.com\/2023\/03\/21\/wir-stellen-vor-uberwood\/\">Uberwood<sup>\u00ae<\/sup><\/a> \u015eirket fuarda, fiyat ve kalite a\u00e7\u0131s\u0131ndan laminat ve vinil zemin aras\u0131nda bir yerde bulunan, ancak yine de sa\u011flam ve \u00e7izilmeye kar\u015f\u0131 dayan\u0131kl\u0131 bir y\u00fczeye sahip olan tamamen yeni bir zemin kategorisini tan\u0131t\u0131yor. Buna ek olarak, zemin iste\u011fe ba\u011fl\u0131 entegre ayak sesi yal\u0131t\u0131m\u0131na sahiptir ve bir haftaya kadar suya dayanabilir. \u00d6zenle se\u00e7ilmi\u015f yerel ah\u015faplardan esinlenen \u00fcr\u00fcn, do\u011fan\u0131n karakteristik damarlar\u0131n\u0131 ve \u00e7atlaklar\u0131n\u0131 taklit ediyor. Bu, plakalara daha \u00f6nce yaln\u0131zca ger\u00e7ek ah\u015fap zeminlerin elde edebilece\u011fi bir \u00f6zg\u00fcnl\u00fck kazand\u0131r\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">The new Nuva collection was also able to inspire. The further development of the proven CERAMIN\u00ae products is characterized by a milled bevel in the wear layer and a variety of XL formats. The in-house digital printing process makes a wide range of decors possible. The product range is based on the company's own material and, like all CERAMIN\u00ae products, is guaranteed PVC-free, sustainable and 100 percent recyclable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">CERAMIN\u00ae Flex also celebrated its premiere at BAU. The dryback alternative from CLASSEN is particularly attractive for the contract sector and is characterized by the healthy living material. The product will be available from the fourth quarter of 2023. At its booth, the company also presented new decors for <a href=\"https:\/\/ceramin.de\/ceramin-tiles\/\" target=\"_self\">CERAMIN\u00ae Tiles<\/a> - the sustainable alternative to ceramic and stone tiles already established in the market. The tiles are ideal for wet rooms and weigh up to 60 percent less than conventional ceramic tiles. This makes the product particularly attractive for DIY enthusiasts and craftsmen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Attention to detail and innovation at your fingertips<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">The new products, above all Manor\u00ae and CERAMIN\u00ae Flex, which were presented to the public for the first time, were able to shine at the trade show. The detailed and lifelike designs of the CLASSEN products invite visitors to touch them. BAU was perfectly suited to vividly present the high-quality floor coverings to visitors from all over the world The CLASSEN Group considers the trade fair a complete success and has firmly scheduled the next BAU to inspire the industry with sustainable product innovations there as well.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/events.classengroup.com\/wp-content\/uploads\/2023\/04\/bau-messe_23-7406469-small-1024x683.jpg\" alt=\"\" class=\"wp-image-710\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Our material CERAMIN<\/strong><sup>\u00ae<\/sup><\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">CERAMIN\u00ae consists mainly of natural mineral filler and polypropylene (PP). In turn, more than 65 percent of the plastic content is made up of recycled materials. This makes the floor and wall coverings healthy for the home, 100 percent recyclable and a sustainable alternative to PVC flooring, ceramic tiles and natural stone. Thanks to their robustness (usage class 34 \/ AC6), CERAMIN\u00ae floors are suitable not only for commercial and residential applications, but also for commercial areas with high usage intensity. Also because they are resistant to moisture and very easy to clean.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/cloud.classen.de\/main.html?download&amp;weblink=f5c8b6bc720576e80b5e9ed9d5195a44&amp;realfilename=classen_bau-2023_bild-pressematerial.zip\">You can download suitable image material here.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>The CLASSEN Group brought innovative design, sustainable flooring and product innovations to BAU 2023. As one of the world's leading manufacturers of laminate flooring and PVC-free wall and floor coverings, the family-owned company and its products play a leading role in circular economy and sustainability for the entire industry. This was also reflected in the booth concept.<\/p>","protected":false},"author":1,"featured_media":2520,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-2519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CLASSEN begeistert mit Produktpremieren auf der BAU<\/title>\n<meta name=\"description\" content=\"Die CLASSEN Gruppe brachte innovatives Design, nachhaltige Bodenbel\u00e4ge und 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