Kaisersesch, November 5, 2025 – The CLASSEN Group has founded CLASSEN Online GmbH. With this new subsidiary, the company is consolidating its activities in the areas of e-commerce and digital sales channels.
CLASSEN Online GmbH will take over the strategic management and further development of the online business in the future. This includes, among other things, maintaining the company websites, supporting customer activities in online sales, and expanding marketplace business, for example via Amazon and other platforms.
“With CLASSEN Online GmbH, we are creating an organizational unit that brings together all relevant topics relating to online strategy, digital brand management, and content,” says the management of the CLASSEN Group.
Neue Website unter classen.de mit Mustershop und digitalem Produktberater
Parallel zur Gründung hat die CLASSEN-Gruppe ihre neue Website veröffentlicht. Unter classen.de steht ab sofort eine überarbeitete Plattform zur Verfügung – inklusive Mustershop und einem KI-gestützten Produktberater.
Der integrierte Chatbot unterstützt Nutzerinnen und Nutzer bei der Auswahl eines passenden Bodenbelags und beantwortet Fragen rund um Bodenbeläge, Raumgestaltung und Pflegehinweise. Der Service ist rund um die Uhrverfügbar.
Further information: classen.de/produktberater
E-Commerce-Abteilung aufgebaut
Im Zuge der Gründung wurde außerdem eine E-Commerce-Abteilung aufgebaut. Sie fungiert als Kompetenzzentrum innerhalb der CLASSEN Online GmbH und bündelt Themen wie Content, Produktdarstellung, Online-Marketing sowie digitale Vertriebsstrategien.
About CLASSEN
As a leading German manufacturer of wall and floor coverings, the family-owned company stands for technological leadership and sustainability. Under the motto "Floors For A Better Tomorrow", the approximately 2,000 employees of the CLASSEN Group are committed to a sustainable future in all areas of the value chain. With great passion and expertise, they achieve outstanding results - from the conservation of resources and the long life cycle to the complete recycling of healthy living wall and floor coverings.
CLASSEN deliberately avoids the use of chlorine, PVC and plasticizers for its healthy living wall and floor coverings. With numerous patents, which are available to the entire industry, the company not only underlines its own independence, but also its continuous commitment to our livelihoods. With CERAMIN®, CLASSEN has developed a material that consists largely of plastic recyclates and is 100 percent recyclable. In this way, CLASSEN makes an exemplary contribution to the circular economy.
The family business, founded in 1962 by Dr. Hans-Jürgen Hannig, is currently run by three generations, including the founder himself, in operational management.
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