Rethinking sustainability: CLASSEN inspires with product premieres at BAU

Munich, April 25, 2023. The CLASSEN Group brought innovative design, sustainable flooring and product innovations to BAU 2023. As one of the world's leading manufacturers of laminate flooring and PVC-free wall and floor coverings, the family-owned company and its products play a leading role in circular economy and sustainability for the entire industry. This was also reflected in the booth concept.

Der Bodenbelag des Messestandes wurde aus dem hauseigenen Werkstoff CERAMIN^Ⓡ gefertigt. Dadurch ist er nicht nur robust, sondern auch komplett recyclingfähig. Im Gegensatz zu üblichen Messeböden wird der CERAMIN^Ⓡ Boden anschließend nicht in der Müllverbrennungsanlage oder -deponie entsorgt, sondern zu 100 Prozent im Werk der CLASSEN Gruppe zu neuem Bodenbelag verarbeitet. Der Messestand selbst wird nach der BAU im Showroom des Hauptsitzes in Kaisersesch aufgebaut. Ebenfalls im Zeichen der Nachhaltigkeit verzichtete das Familienunternehmen auf Kataloge. Stattdessen wurde auf dem Messestand ausschließlich mit QR-Codes gearbeitet.

Unprecedented flooring

Mit Manor^® stellte der Bodenbelagshersteller die Technologieführerschaft auf der BAU unter Beweis: Im Unterschied zu herkömmlichen Fischgrät-Designs kommt die erste Fischgrät-Kollektion von CLASSEN ohne linke und rechte Dielen aus. Dadurch entfällt die doppelte Lagerhaltung beim Handel und ermöglicht komfortables und schnelles Verlegen ohne Verwechslungsgefahr. Das innovative Produkt stieß bei den Besuchern der Messe auf besonders großes Interesse und überzeugt dank leichter Handhabung.

CLASSEN ile liderlik Uberwood^® Şirket fuarda, fiyat ve kalite açısından laminat ve vinil zemin arasında bir yerde bulunan, ancak yine de sağlam ve çizilmeye karşı dayanıklı bir yüzeye sahip olan tamamen yeni bir zemin kategorisini tanıtıyor. Buna ek olarak, zemin isteğe bağlı entegre ayak sesi yalıtımına sahiptir ve bir haftaya kadar suya dayanabilir. Özenle seçilmiş yerel ahşaplardan esinlenen ürün, doğanın karakteristik damarlarını ve çatlaklarını taklit ediyor. Bu, plakalara daha önce yalnızca gerçek ahşap zeminlerin elde edebileceği bir özgünlük kazandırır.

The new Nuva collection was also able to inspire. The further development of the proven CERAMIN® products is characterized by a milled bevel in the wear layer and a variety of XL formats. The in-house digital printing process makes a wide range of decors possible. The product range is based on the company's own material and, like all CERAMIN® products, is guaranteed PVC-free, sustainable and 100 percent recyclable.

CERAMIN® Flex also celebrated its premiere at BAU. The dryback alternative from CLASSEN is particularly attractive for the contract sector and is characterized by the healthy living material. The product will be available from the fourth quarter of 2023. At its booth, the company also presented new decors for CERAMIN® Tiles - the sustainable alternative to ceramic and stone tiles already established in the market. The tiles are ideal for wet rooms and weigh up to 60 percent less than conventional ceramic tiles. This makes the product particularly attractive for DIY enthusiasts and craftsmen.

Attention to detail and innovation at your fingertips

The new products, above all Manor® and CERAMIN® Flex, which were presented to the public for the first time, were able to shine at the trade show. The detailed and lifelike designs of the CLASSEN products invite visitors to touch them. BAU was perfectly suited to vividly present the high-quality floor coverings to visitors from all over the world The CLASSEN Group considers the trade fair a complete success and has firmly scheduled the next BAU to inspire the industry with sustainable product innovations there as well.

Our material CERAMIN^®

CERAMIN® consists mainly of natural mineral filler and polypropylene (PP). In turn, more than 65 percent of the plastic content is made up of recycled materials. This makes the floor and wall coverings healthy for the home, 100 percent recyclable and a sustainable alternative to PVC flooring, ceramic tiles and natural stone. Thanks to their robustness (usage class 34 / AC6), CERAMIN® floors are suitable not only for commercial and residential applications, but also for commercial areas with high usage intensity. Also because they are resistant to moisture and very easy to clean.

You can download suitable image material here.